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Sales?Using The Law Of Expectancy

Studies in persuasion technology show that what you expect tends to be realized. I call this the Law of Expectation, which is also one of the tenants of sales. As a sales professional, your expectations influence reality. I recently came across a movie called,...

Sales Training Tip – Keeping Customer for Life

Marketing and sales will, of course, be of the utmost importance to the success of your small business. However, do you even know the difference between the two? Marketing is everything your company does to reach out to the consumer and find potential clients....

Sales Training Fails for a Reason

All pumped up to attend that upcoming sales training workshop? Maybe a little anxious as it’s been a while since you took a course. Expecting good things for the coin you are shelling out as the company isn’t paying the freight this time around. Perhaps a...

Four Keys to Understanding Sales

Over the years I?ve read a hundred sales books with all kinds of different approaches and ideas. Some were very good and others left questions about their authors understanding of selling. When ever I found myself in a slump or things just didn?t seem to work the...