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If you are a loan officer, you may be considering purchasing internet mortgage leads. But you may be leery of whom to buy them from and the type of lead you should buy.

There are many internet mortgage lead companies out there, and they sell all kinds of lead types.

Such as, real time, live transfer, recycled, and lets face it, a lot of these companies sell junk.

For this reason alone, it is important to take your time and research the internet mortgage lead companies you are considering investing with.

For starters, read what they propose to loan officers on their web sites, especially what their return policy states.

Once you have read and familiarized yourself with their site, call and speak with someone in their customer service department. Ask about the things you believe are important when it comes to the leads. Such as, how they generate the leads, are they fresh or old and recycled, what is their pricing, and ask about their return policy.

If you are unable to contact anyone in customer service, or you are not getting crystal clear answers to your questions, than move onto the next internet mortgage lead company.

If you are not satisfied with the customer service you are receiving, than you better believe that you will not be satisfied with the leads.

Remember, you work hard for your money, so there should be no reason why you don?t get a return on your investment with the internet mortgage lead company you decide to go with. Best of luck.