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If you are a loan officer or mortgage broker, you may have played around with the idea of purchasing mortgage leads.

You, like many loan officers in the mortgage industry, may be a little skeptical when it comes to buying mortgage leads from a mortgage lead company.

You probably have heard all the horror stories from people in the industry that have been burned or have lost their money.

Some of this may be true. However, sometimes it has a lot to do with the lead itself and the company it has been purchased from.

For instance, a lot of lead companies purchase their leads in bulk from third party companies, than turn around and sell them to loan officers at a profit.

This is what is known as recycling leads or selling junk leads. These leads have been sold countless times and have gone through the hands of many loan officers before it reached your desk.

The chances of closing a lead like this are slim to none.

This is a very good reason to consider purchasing ?real time? leads.

Real time leads are leads that are delivered to your doorstep literally seconds after the consumer submits it through an on line streamline process.

With real time leads you won?t have people hanging up on you, disconnected numbers, or people saying things such as ?I did that months ago.?

One tip I can give you . . .

Call the lead company you are considering doing business with. Speak with someone in customer service and find out where the leads are coming from and how they will be delivered.

If the lead company does not own and operate the sites they obtain their leads from, than keep going until you find one that does.

Remember, if you are not happy with the answers you receive from customer service, than chances are, you will not be happy with the leads they send you.