The paradigm Shift in Electronics and Industrial Sales
A Paradigm is a set of rules and regulations that does two things:
1. It establishes and defines boundaries.
2. It tells how to behave inside the boundaries
Instill 3 Traits for Excellence and Super Abundance
Joel Barker in his book Future Edge, lists 3 traits; a culture of excellence, innovation and anticipation as the three. He says not one, not two, but all three must be present. A culture of excellence is first and this excellence must permeate from the initial product design to the after-sale product support. W. Edwards Deming was a leader in promoting excellence in the area of TQM or Total Quality Management.
The second key is innovation. Innovation is the way you gain a competitive edge. Innovation joined with the excellence culture is a powerful one two punch. This is not enough for sustained market leadership however, and there is one elusive skill that must be added to the mix.
This skill is anticipation. Anticipation is the clear vision that steers your organization. The skillful application of intelligence to your data to get to the right place at the right time. This clear view into the future will drive great ideas to ascendancy. If this vision is lacking the organization will suffer. An example may be the The Walkman. Sony started the portable music revolution and Apple has swallowed the market share as a shark swallows his prey. Perhaps Sony could have anticipated changing demand and in doing so, forestalled the end of life for the Walk Man.
The Secrets of Super Technology
The Internet is designed for customer and partner intimacy. Every computer which is connected to the Internet is as close to your computer as your own keyboard.
The principal account manager at the contract manufacturer in China can be right in your own office. You customers and your salespeople can be on the same side of the desk even though the desks are on the other side of the world. Super Tech drives customer relationships closer and closer.
We have lived in an evolving world of high-tech which has permeated every corner of our society. The last 10 years has exploded communication and collaboration applications and we define this as Super Tech. Organizations have not taken advantage of revenue creating tools.
Paradigm shifts change the rules and when the rules change so does your world. Super Tech is simple, on-demand software. This software, aligned to your business process, relishes the power of on-demand collaboration. Super Tech is the key to winning in the market place; easy to use powerful on-line software that will change the way business is done and will change the way products are sold.
Part 2: “How Low Tech is Killing Innovation”, is next…